My CEO once asked me why do I require my teams to be in business attire even on transcontinental flights? I said simply, because we represent the company. And you never know who you will be seated next too. I struck three profitable business deals in one year, just from interactions that started on a plane with a comment like “Well you don’t see people dress like this anymore on flights. Were are you headed?” There is only one real choice in life. Be ordinary, or be extraordinary. I choose the later.