- how to satisfy a customer so they will make referrals?
- when to ask for customer referrals?
- what is the right way to ask for them?
Satisfy Customers So They Make Referrals
2 When to Ask for a Customer Referral
- As you think about the other department managers in your organization, does one come to mind that has mentioned, or that you’ve noticed, is experiencing [insert similar symptoms] as you were?
- You mentioned you belong to the local chapter of [insert professional association]. When you think about some of the people who have operations similar to yours, do you recall anyone mentioning [insert similar symptoms]?
- 4. Following Up With a Thank You
Always remember to treat the referral with the value it deserves. The worst thing you can do is get a referral and let it slip through the cracks. You could lose a great opportunity, but worse, you will lose the respect of your customer or prospect who put their trust in you. “When showing respect by handling the lead professionally, you will gain respect from your new lead,” Thull says. “You are starting at step one, building credibility and trust with the referred prospect. You should have a set process in place for how you will work with and communicate with them from the time you received their contact information on through the life of your relationship.”
After you make a sale to this new customer, remember to send another thank you note to the customer who referred you. “The customer or prospect will be glad for you and feel good about being a part of your new customer’s success,” Thull says. “That good feeling, and keeping connected, will encourage more referrals and more business success.”