People should only give referrals (referron) to people they know, like and trust.
To get a referral , you must be referrable –
An absolute prerequisite is that you need to have a great product or service – you need to go beyond
– provide a wow service-
– helping the customer profit more or produce more
– provide a value to the customer
Giving a Referral (making a referron) is a risk – the person is risking his reputation that the business will provide a great product or service to the referred person . They need to have trust and faith in you that you will provide an exemplary service
5 Gems to be referrable
1. Be likeable
2. Be reliable – be there when the customer needs you – be the best –
3. Be the expert in your field that breeds customer confidence – have a track record
4. Be trustworthy – you will act in the customers best interest
5. Be a resource in your field
