You would never have thought so, would you? I understand. Most people in business think of the micro blogging site as…. well, not a business medium exactly! Unfortunately this could be your costliest mistake in social media.
- It’s easy to build a crowd. You can build a significant crowd in a short time. How significant? Well, as an experiment I have built a fresh crowd around the Lead Generation courses that I teach, and in 9 months the crowd has swelled to over 40,000 people. And I didn’t spend a cent to get them!
- Twitter followers are engaged. Why? It’s quite simple, really, there is nothing else to do on Twitter. No pretty pictures, no cake recipes from fake friends to look at. Instead there are real meaningful conversations to be part of. And there are easy ways to weave your marketing message into those conversations if you know how to do it.
- They’re responsive. A lot of people on Twitter use it in ‘real time’. So when you send a message out, you will get responses within minutes. How are your email response rates in comparison?