That’s the best way to get targeted Fans, but you’ll need a hefty ad budget. If you can’t commit the money to Facebook ads and run them consistently you won’t see results.
So what do I recommend to get more Likes and Fans on your Facebook page?
Create posts that inspire people to SHARE your content
People love to share great content. And when your Fans’ friends see that great content, they too may share it — or even better, they may “Like” your page.
It’s a win-win situation.
And it’s an easy way to get more likes on your Facebook page.
Your current Fans share your content — and new Fans Like your page because of it!
So how do you create content that excites people enough to share it? Again, another great question.
When you read an article that inspire you, share it on your page and share it with others.
Don’t be afraid to ask people to share if they like what they see – or even like your page!
Mari Smith of ShortStack posted the infographic below with 14 ways to get more shares and likes and she is spot on!
Here are the 14 different ways to get more shares as listed on Marie’s infographic.
1. Be Consistent
Post at least once a day so you’re “top of mind” for your Fans. Post more if you’re getting great engagement!
2. Time it right
Mix it up and see what works best on your page
3. Use eye-catching images
Alternate photos and video with text-only updates.
Use www.ketnected.com app to easily share content that interests you.
4. Keep it short
Posts a max of 80characters (fewer than 3 lines of text) see 60% more Likes, comments and shares than longer posts.The quicker it is to read, the more likely people will actually read & share it.)
5. Be relevant
Your content should let your audience know that you know who they are.
6. Use your authentic voice
People are your Fans and friends because they like what you do. Your voice on Facebook should be true to your brand.
If your audience are foodies you should post like a foody not like a Wall Street CEO.)
7. Include a call to action
If you ask your Fans to Share, Like or Comment, they are more likely to do it.
“With that in mind would you please Like and Share this post!”
8. Be creative with apps
Contest and promotion apps, along with forms, surveys, etc. can deepen users’ involvement with a business or brand.
Check out “Referron” and “Keynected”
9. Have a sense of urgency
Include up-to-minute tips and tricks, and whenever possible, dispel myths.
stay on top of what’s going on in your niche — and to share that with your followers – don’t post old content
10. Offer value
Before you share something on Facebook ask yourself if you think your Fans will find value in the content.
They will only share if they find value in it or like it
11. Be entertaining
If your followers like funny memes or respond well to video, take note. Use the type of media that works best for your audience.
12. Be educational
People love to share how-to guides and tips. Make sure the material you share is relevant, easy to follow and from a valid source.
13. Make a list
Lists, in the form of an infographic or a pdf (or a blog post) are great for sharing.
People love posts that are “Top 10 Ways to…” or “12 Can’t Miss Tips on…”
14. Be seasonable
Tailor your content to the season or an upcoming holiday.
A great way to get more shares is to do a promotion based on a holiday. Change out your profile image or cover photo to something seasonal. People love to see personality on a page. (Super Bowl photos?)
Do you agree with this list of items?
I hope the advice here will help you get more likes on your Facebook page.