Melbourne’s Whispir raises $11.75m series A

Whispir  seems to be an interesting play
They have just raised $11.75m from VC including Telstra Ventures, NSI Ventures and Rippledot Capital.
This is after Telstra invested $4m and Commercialisation  Australia $2m in 2012.

What does Whispir do?
Whispir facilitates multi-channel engagement with staff and customers using one platform and have coined the term CAaas (communication app as a service) says CEO and founder Jeremy Wells 
What does this mean? 
You can communicate on the channel your customers choose
The Pain
You may need to contact a lot of people, but today you are probably using multiple channels including email, voice, SMS, Instant Messaging, social media and more.
You generally send messages separately on each channel and monitor each one for replies, but that’s incredibly time consuming and inefficient.
The Pain Killer 
the Whispir Conversation Platform. 
The Whispir platform is a Cloud-based enterprise service which bundles SMS, voice, web, email, mobile data and social media networks. It is a two-way multi-channel platform, Whispir lets you reach out to customers, staff, or anyone, using their preferred method of communication.
Better still, they can reply to you on whatever channel they want while you have a single, 360⁰ view of all channels. More than just communication, Whispir enables true, two-way conversations.
Investor Shane Chesson from NSI ventures says that  “Whispir underpins dyinamic and powerful multi-channel communication for its clients.” 
It’s capital efficient channel model is a smart way to scale says Chesson

Before the series A round, Whispir lifted its sales year-on-year in Singapore by 145%
Competitors in the US included Xmatters,,, SendWordNow and Varolli.

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