Have retailers embraced mobility? Great opportunity for them

Australia’s shoppers have embraced mobility, but retailers are barely getting started: study By Stanislas Nouveau
Despite the rise of smartphone usage in retail by Australia’s shoppers, most Australian retailers have yet to adopt sophisticated mobile strategies. A joint mobile commerce study from NetSuite and the Australian Retailers Association, conducted by Frost & Sullivan, has revealed that local retailers remain largely unprepared for mobile commerce. 

 “There is a reasonable disconnect between the retailer and customer expectations, and this creates a lot of opportunity for retailers to rise to the occasion and take on market share.” Read more

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