Curt Carlson defines innovation as, “the creation and delivery of new customer value in the marketplace with a sustainable business model.”
David Nordfors, who runs the i4j Innovation for Jobs Summit, succinctly defines innovation as “the introduction of a new narrative”, i.e. a new type of story. He is developing this important idea on his blog and in a book he is writing. If a product does not come with a compelling new narrative it will likely struggle in the marketplace. That is, developing a compelling narrative is an essential element of the value creation process.
1) a name so that we can refer to it,
2) a definition so that we know what it is or isn’t, and
3) a narrative so that we can relate to it.
But all important new products or services come with new narratives.
Once that narrative becomes understood, it becomes the background narrative that carries with it new knowledge. The next innovation must create additional new, surprising knowledge with yet another narrative.
it was an emergent process of not only thousands of innovations, but also personal connections, unexpected encounters, bending the rules and lobbying.