For the last ten years Creel has been developing a unique business theory that dramatically changes the way entrepreneurs look at their business. Based on the premise that entrepreneurship = decisionship which is the ability to make faster, better informed decisions without the angst. To train your entrepreneurial eye you first have to understand the core business principles and the six lenses to understand yourself and your business:
Perpetual Growth Principles = Recognising that to be successful every business requires a unique combination of time, knowledge, money and momentum. The scarcity of these elements causes eight negative forces or frictions that are countered by maximising positive forces (actuators), maximising stakeholder balance and minimising organisational mass.