Tom Stevenson is an investment director at Fidelity Worldwide Investment. article from morningstar
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1. Keep calm and carry on. The FTSE 100 ended 1987 higher than it started and within two years the index had surpassed its pre-crash peak. By the time you have recovered your equilibrium, the moment to sell has very likely passed and by panicking at this stage you will simply miss out on the subsequent recovery.
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| 2. Look through the market gyrations to what is happening in the real world. The 1987 crash was triggered by over-exuberance (the market had risen by nearly 40 per cent in the first nine months of 1987) and was then compounded by automated computer trading. The underlying economy was sound at the time – hence the quick recovery. |
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| 3. Take a long-term view. The 1987 crash looks insignificant on a long-term chart today even though, at the time, it felt like the end of the world. |
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| 4. Be prepared for the worst and don’t put all your eggs in one basket. I was in Hong Kong at the time of the 1987 crash – the market there shut for a week, emphasising the point that emerging markets can sometimes be markets from which it is difficult to emerge in an emergency. |
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| 5. Don’t try and time the market. When your emotions are running high you will make the wrong investment decisions because our brains are hard-wired to run from danger. The best investors do the reverse – they walk towards danger, albeit with their eyes wide open. |
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| 6. Invest regularly, a little at a time. This way, you will take advantage of market falls like the 1987 crash, picking up a few shares or units in a fund when they are cheap and even though your mind is telling you to put your money under the mattress. |
7. Reinvest your dividends. The chart below shows the performance of the UK stockmarket since the 1987 crash – the lower line reflects just the capital growth while the second includes the compounded benefit of putting dividend income back to work in the market.
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| 8. Keep some of your powder dry. Crashes happen, and when they do you want to have some ammunition ready to take advantage of them. It may be frustrating to have even a small proportion of your savings earning next to nothing in cash when shares are rising, but so too is being unable to capitalise on bargain basement prices when periodically they appear. |
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| 9. Beware of buying high and selling low. Remember that the stockmarket is the only market in the world in which we prefer to buy when prices are high and are put off by low prices. Think about how you would buy fruit and veg at a street market. You would behave in exactly the opposite way. |
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| 10. Watch costs but worry more about value. The difference between the charges on an actively managed fund and a tracker might be 1 per cent a year. If you back the right manager, however, that might be the best 1 per cent you ever invested. |
