Aetna announced that it will be subsidizing the purchase of an Apple Watch for select companies and individuals. Aetna as a health incentive.
The Watch allows Aetna to directly incentivize certain behaviors in its customers. And as the AI in the Watch becomes more sophisticated, the directions from Aetna could become more personalized with health guidance tailored to each individual.
I wonder whether this will be followed by Hcf or mbf or discovery health … maybe a whitelabelled Apple Watch ?