6 things to do to make a connection into an alliance partner

1. An alliance partner is someone you consult regularly for advice
2. You proactively share and collaborate on ideas
3. You keep your antennaes open to your alliance partners interests – and assist them when you can
4. You look to pursue opportunities together
5. You talk up your alliance partner
6. When an alliance partner runs into problems and has issues, you are there for them – stand up for their reputation and they will stand up for yours

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