Internal Applespeak even has a name for it, the “DRI,” or directly responsible individual. Often the DRI’s name will appear on an agenda for a meeting, so everybody knows who is responsible. “Any effective meeting at Apple will have an action list,” says a former employee. “Next to each action item will be the DRI.” A common phrase heard around Apple when someone is trying to learn the right contact on a project: “Who’s the DRI on that?”
“In a fast-growing company with tons of activity, important things get left on the table not because people are irresponsible but just because they’re really busy,” she wrote on Quora. “When you feel like something is your baby, then you really, really care about how it’s doing.”
3. He wouldn’t let people hide behind PowerPoint.
Walter Isaacson, author of the “Steve Jobs” biography, said,“Jobs hated formal presentations, but he loved freewheeling face-to-face meetings.”
Every Wednesday afternoon, he had an agenda-less meeting with his marketing and advertising team.
Slideshows were banned because Jobs wanted his team to debate passionately and think critically, all without leaning on technology.
“I hate the way people use slide presentations instead of thinking,” Jobs told Isaacson. “People would confront a problem by creating a presentation. I wanted them to engage, to hash things out at the table, rather than show a bunch of slides. People who know what they’re talking about don’t need PowerPoint.”